Marketing & Promotion

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Up and Running
Web Promotion Steps
Meta & Title Tags

Up and Running!

Make sure your Site is fully operational and completely filled out.
If you have questions about your site, you can ask them here.

Web Promotion Steps

Once you've got your Web Site up and running, you want people to visit it on a regular basis. Here are just a few examples of the ways in which you can get visitors to frequent your Web Site.

Notify your current customers-send out a mass e-mail or direct mail piece notifying your customers that you are live on the Internet. Encourage them to visit your Web Site and provide valuable feedback.
Distribute your URL-place your Web address (URL) on printed pieces such as spec sheets, flyers, etc. as well as on advertisements and your business card.
Network online-go to other Web pages similar to your business type, and find the webmaster/owner's e-mail address. Tell them you like their Site and describe your Web Site. Agree to exchange links on your pages.
Join WebRing-this completely free service offers easy access to hundreds of thousands of member Web Sites organized by related interests into easy-to-travel rings. For more information, go to WebRing.
Respond quickly to inquiries-impress your visitors and turn them into customers by responding to their e-mails or messages immediately. They are the most important part of your Web Site, and the key to making it successful.
Use Meta Tags correctly-see below for more information on using your Meta Tags to get listed on the leading search engines.
Take part in newsgroups-visit newsgroups pertaining to your business type. Post short lists and articles on these Sites to get your company name out there.
Change & update your Site often-include an "updated on..." date to indicate when your Site was lasted updated. Update any "What's New" lists on your Site regularly.

Meta Tags & Title Tags

Your Web Site includes META tags that allow you to include keywords and a description for your Web Site. These tags are stored within the internal source code of your Site and are recognized by search engines when people conduct a search. You will need to have your META tag keywords and descriptions prepared before submitting your Site to the search engines.

META Keywords should be matched to the keywords or phrases that you think a person would use to conduct a search. For example, if you were a tax consultant, you could use a keyword of "tax" in your META tags. When someone goes to a search engine and types in the word "tax" your Web Site should appear in the list of Sites found. META tags can be created in the setup area of your Site under Web Site Promotion. For most search engines you can list up to 150 words in your Keywords area. Each keyword or phrase should be separated by a comma, and should be listed in order of importance.

META Description is the area of your META tags that describes your Site. When someone conducts a search in a search engine, they are brought to another page, which has a listing of search results that match the keywords they typed in. The search results display the title of the Site, a link to the Site, and a description of the Site. This description of the Site will be the same as the content that is typed into the META Description area. When creating your META Description it is important to keep it at 25 words or less because most search engines will cut it off to 25 words.

To create your META Keywords and META Description:

Sign into your Site by clicking the "Sign In" button at the bottom of your page
Click "Set Your Meta Tags" this link is under the Administration area in the right hand side of your Owner's Page
Type your Keywords and Site Description into the appropriate text boxes
Save your changes, remember the META Keywords and META Description will not be displayed on your Site, they will only be seen in your source code

It is important to add your company name or other desired name in the Title Page of your Web Site Home Page. Search engines and directories will also look at the Title tag of Web Sites, along with the META tags.